Campaigns

A campaign groups posts that belong together: a product launch, a hiring push, a conference week. Each one has a name, dates, an icon and colour, and its own page with every post in it and how they did.

Create a campaign

Go to Campaigns and choose New campaign. Give it a Name, Dates and a description, then add posts to it.

From the composer, set the post's campaign in Info.
From the schedule or planner, choose Select, tick posts, then Add to campaign.

A campaign's dates decide its status: Scheduled before it starts, Active while it runs, Completed after its end date. Campaigns show as bars across their days on the schedule.

Generate a campaign with Orb

AI campaigns are part of the Pro and Advanced plans.

Choose Generate campaign and Orb walks you through it:

Paste a website or blog link, or describe what you're promoting.

Choose the accounts to post to, How many posts per platform, and the Duration.

Choose whether to Adapt content for each platform or use the same content everywhere.

Review the summary and choose Generate posts. Orb writes the posts in your brand voice, names the campaign, and times them across the date range.

A generated campaign waits for approval as a whole. Its posts sit in Needs approval with their times set, so you can read and edit every one first. Then someone who can approve:

Approves the campaign, and its posts join the schedule at their times.
Rejects it, and its posts go back to drafts, unscheduled.

Measure a campaign

A campaign's page reports on its posts together: totals for impressions, engagement and clicks, the best post, and a breakdown by network and by format. Add {{campaign}} to your link tracking parameters to see the campaign in your web analytics too.

Duplicate or delete

From a campaign's menu, Duplicate makes a new campaign with the same name, description, colour and dates, but no posts. Delete campaign removes the campaign and every post in it from Orbitwrite. Posts already published stay live on the networks.