OrbitwriteDocs

Links

Link previews, where links go on each network, and tracking parameters for your analytics.

Paste a link into a post and the composer fetches its preview card: the title, description and image the network will show. Choose Remove link preview to post the link without a card. LinkedIn, X, Facebook, Threads, Bluesky, Mastodon, Discord, Slack and Telegram show cards; Instagram, TikTok, YouTube and Pinterest don't.

The post score flags a link whose card has no image.

Some networks show posts with outside links to fewer people.

  • X: a link in the post itself costs reach. When the first post of a thread carries a link, the composer offers Move link to reply, which moves it into a reply under the post. Move link here puts it back.
  • LinkedIn: posts with outside links are shown less. Many teams put the link in the first comment instead, using auto-engagement to post it the moment the post goes live.
  • Instagram and TikTok: links in captions aren't clickable. Use your link in bio.

Link tracking adds analytics parameters to every link when a post publishes, so your web analytics can tell which network and campaign a visit came from. Your drafts keep the link as you typed it; only the published copy is tagged.

Link tracking is included on the Pro and Advanced plans.

Set it up under Settings → Link tracking:

Turn on Append tracking parameters.

Add the Parameters, in order. Values can use two placeholders:

  • {{platform}} becomes the network: twitter, linkedin (profiles and pages alike), instagram, bluesky and so on.
  • {{campaign}} becomes the post's campaign. A parameter that uses it is left off posts that have no campaign.

For Google Analytics, that's utm_source={{platform}}, utm_medium=social, utm_campaign={{campaign}}. For Matomo, pk_source, pk_medium and pk_campaign.

Optionally list Domains to tag. Only links to those domains (and their subdomains) are tagged; leave it empty to tag every link.

Parameters already on a link are never overwritten, so a link you typed with ?utm_campaign=launch keeps it.

Per-channel settings

Each channel can Use workspace settings, be Off for this channel, or use Custom parameters of its own. Set it on the channel's page under Settings → Channels.